Google Page Rank is NOT a SEO Progress Tool!
Written by: Scott
I always get a kick out of the lack of ‘SEO‘ understanding, even among my peers. I had a conversation recently with a local Scottsdale business owner who thought their SEO was doing pretty well considering she had a Google Toolbar Page Rank of 4 despite the fact you couldn’t find her company website anywhere on the web…
Sean Hakes, a Boulder SEO recently talked about how fellow search engine optimizers focus too much on Page Rank and it’s in fact not a indication of how well a website is actually optimized.
According to Sean Hakes, free based SEO grading tools like Website Grader.com offer a false sense of security to small business owners and offer no real SEO intelligence or insight on how well a website is really optimized.
The same business owner swore under hear breath that her website was performing great and SEO traffic was really improving… Could it be the fact she was subscribing to a $7,000/mo Google AdWords Campaign through Local Internet Advertising company, ReachLocal?
Business owners – if you hire a search engine optimization company who reflects Page Rank as a progress report for your website – run. They are amateurs and they surely don’t deserve to call them Search Engine Optimizers.