Origional Post: Local Online Advertising for Dummies

Yiikes!!! Do you think this book can be any good? I mean – don’t you have to be good at local online advertising in order to write a book about it? Only kidding Yodle is about as good as it gets in this biz that’s why it will be a great read!

NEW YORK–(BUSINESS WIRE)–Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is available nationwide today. The book is co-written by Yodle CEO Court Cunningham and is an all-inclusive guide to local online advertising. It will give local business owners of all sizes the tools they need to find new customers through the Internet.

“Local Online Advertising For Dummies helps companies plan and launch effective local advertising programs, draw traffic to their websites, create compelling social media campaigns, and more”

“Local business owners are the hardest working people I know, so I am excited about the opportunity to make their job easier in taking that critical step online,” said Yodle CEO and co-author of the book, Court Cunningham.

“Yodle believes strongly in educating local business owners about the value of online advertising, and this book will empower them to make the best possible marketing decisions.” He adds, “A large number of people on the Yodle team contributed to this book, and I could not be more proud of the result.”

In the span of a decade, the number of consumers searching online for local businesses has gone from virtually nothing to more than 80%. Despite this shift in consumer behavior, there remains a significant amount of misinformation in the local business community about how to capitalize on this trend. This book is the first of its kind to take a holistic approach to educating local business owners on how to make the right advertising choices for their business. Other books have covered Facebook, website design or paid search advertising independently, but this book brings all of these topics and more into one complete marketing strategy.

“Local Online Advertising For Dummies helps companies plan and launch effective local advertising programs, draw traffic to their websites, create compelling social media campaigns, and more,” said Andy Cummings, Vice President and Publisher, Wiley Technology Publishing. “Co-Author Court Cunningham is a leader in the advertising industry and has included loads of practical how-to information and real-world advice.”

About Yodle: Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States. For more information on the book or to purchase a copy, please visit the Yodle Dummies® site.

For Dummies®: With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6246678&lang=en

Read the full release: YODLE CONTINUES INNOVATION  WITH LAUNCH OF YODLE ORGANIC

New York, NY – (February 9, 2010) Yodle, (www.yodle.com) a leader in local online advertising, is proud to announce Yodle Organic (http://www.yodle.com/whatwedo/organic), a new offering specifically designed to help local businesses build their web presence and generate more website traffic for less than $500 per month. Yodle Organic, along with Yodle’s industry leading online paid search offering, Yodle Sponsored, will form a winning combination to offer a robust marketing solution for local business owners that is easy, affordable, and effective at driving relevant traffic and leads. Yodle Organic makes the marketing process used to drive organic rankings and non PPC listings across the web both transparent and easily understood. All marketing activities are tracked in a simple interface and include:

• Personalized consultation with a dedicated marketing specialist to optimize a site for organic search rankings
• Website designing and coding with search engine prescribed best practices
• Video creation and syndication to sites such as YouTube, Metacafe and others
• Custom content creation and syndication across the web
• Distribution of a local business profile to Google, Yahoo and Bing and over 75 local search sites and directories.
• 24/7 access to a performance dashboard that measures progress against goals and much more (http://www.yodle.com/whatwedo/organic)

Yodle Organic supports the company’s mission to transform online marketing for local businesses making it simple and cost effective.   This new offering will provide the local business owner with a powerful package of marketing best practices and technology to help them navigate an increasingly complex online marketing landscape.

Denver SEO Sean Hakes recently made available the download of the ReachLocal Form S-1 view it at ReachLocal IPO.

Wow, this is  HUGE news in the SEM Industry – ReachLocal IPO!

ReachLocal just  announced it has filed registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of shares of its common stock which means an IPO is very near.

How is this going to change the SEM Landscape? Denver SEO Sean Hakes thinks this will only open opportunity for more aggressive  competition and motivation for other SEM providers  to jump on the bandwagon – ReachLocal is about to get a $100M bank account spike!

About ReachLocal:

ReachLocal, Inc.’s mission is to help small and medium-sized businesses acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to the small and medium-sized business market. ReachLocal delivers these solutions to SMBs through a combination of its proprietary platform and its direct, “feet-on-the-street” sales force of Internet Marketing Consultants and select third party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia and the United Kingdom.

SOURCE: ReachLocal